Paramount Pictures and Twitter have announced a unique partnership that will bring the sci-fi adventure to select theaters on Thursday, one day before the film’s June 10 wide release on 3,200 screens. Over 300 theaters — including 240 IMAX screens in the USA and Canada — will take part in what’s being called the “Tweet Movie Sneak Preview” program. Visit the Super 8 website for more details.
Set in 1979 and containing trademark Abrams’ super-secrecy, the movie is on pace to gross between $25 million and $30 million according to some early estimates. A somewhat low figure considering for a major film by Abrams, and being produced by Steven Spielberg. This may be the reason for the Twitter sneak preview event, with Paramount hoping people who see it on Thursday will tweet positive word of mouth for the opening weekend.